Sponsorship Opportunities
Lexington’s longest-running outdoor concert is pleased to offer sponsorship opportunities for the 2024-2025 season. Picnic With The Pops has enjoyed a success run of over four decades and celebrated its 43rd anniversary this past year with a complete sell-out and record attendance of over 5,000 for the 2023 event.
Held on the grounds of Keeneland, a national historic landmark, the future is promising for another evening of music, food and fun as guest artist performances is presented in collaboration with The Lexington Philharmonic.
The Picnic with the Pops audience is composed of a highly desirable affluent audience as well as a recent surge in younger patrons. This is an event where patrons “buy in” for far more than just a ticket. Every year, the fiercely loyal Picnic with the Pops attendees invest in the event with elaborate dining and decorations at each table as they enjoy the unique setting and entertainment unlike any presented in Lexington.
In recent years, Picnic with the Pops expanded into even more engagement with the patrons creating innovative audience-participation events on site such as a signature drink contest, rock star look-a-like contest and more as an enhancement for attendees, as well as sponsor opprtunities.
BY THE NUMBERS
Attendance: 5,000
Average Age: 45
Average Income: $100,000+
Residence: Central Kentucky
Average Patron Investment: $120+
Media Partners: LM Communications, TOPS in Lex, WLEX
2025-2026 Sponsorship Levels
Title Sponsor - SOLD!
Thank you to our loyal partners at BAIRD for their continued support of Picnic with the Pops!
PWP Partner - $5,000
Year-round exposure on PWP website
Inclusion in all PWP advertising materials (TV/print/digital/poster)
On-site event signage and presentation space
Table for 8 in premier area
Six General Admission tickets
Presenting Sponsor - $10,000
Category exclusivity
Year-round exposure on PWP website
Inclusion in all PWP advertising materials (TV/digital/print/poster)
On-site event signage and presentation space
Recognition on stage
Table for 8 in premier area
Ten General Admission tickets
PWP Patron - $2,500
Year-round exposure on PWP website
On-site signage and presentation space
Table for 8
Four General Admission tickets
Contact lexpops79@gmail.com today to discuss become a sponsor!
Limited sponsorships are available.
All sponsorships are to be reviewed annually with both PWP Commission and sponsors to insure the satisfaction of both parties. PWP Commission is affiliated with LFUCG and serves at the discretion of the Mayor and LFUCG Council.